When appearing in the media, Sometimes the brand is written by users under,
@hbbornandproud or Hawkes Bay Born and Proud or Hawke’s Bay Born… and Proud <3. Elizabeth-Marie (LIZ) is the face of the brand. Some of the content has previously featured on  the subsidary brands such as Hawke’s Bay News.

BayBuzz Feb 2015

https://www.baybuzz.co.nz/2015/02/08/taste-hawkes-bay

BayBuzz January 2016
https://www.baybuzz.co.nz/hbs-rising-stars-40-under-40/

RNZ November 2019

https://www.rnz.co.nz/news/national/402797/battle-to-control-te-mata-peak-fire

RNZ November 2019

https://www.rnz.co.nz/news/national/402802/fire-crews-extinguish-te-mata-peak-blaze